MLB is a big business that has several sources of revenue.
One of them, of course, is beer sales in stadiums.
Most teams only approve selling beers until the seventh inning, for many reasons.
However, since games are shorter because of the pitch clock, the industry is at risk of losing lots and lots of money.
Well, not if the league, and teams, to be more specific, can do something.
As a matter of fact, they can.
“MLB games are now 30 minutes quicker than last year. That translates to a loss of $280,000 to $1.1 million in lost beer sales throughout the season, depending on the stadium. So several teams (Brewers, Twins, Diamondbacks, and Rangers) have already extended their beer sales deadline from the 7th to the 8th inning. And all the other teams will likely do it too,” Joe Pompliano, a specialist in sports and business, tweeted.
MLB games are now 30 minutes quicker than last year.
That translates to a loss of $280,000 to $1.1 million in lost beer sales throughout the season, depending on the stadium.
So several teams (Brewers, Twins, Diamondbacks, and Rangers) have already extended their beer sales…
— Joe Pompliano (@JoePompliano) April 12, 2023
That extra inning of allowance to sell beers can make up for some of the money scheduled to be lost because of the much shorter games.
How much money?
Well, we will definitely have a more accurate response in a few weeks or months.
As of right now, there is no concrete data about that.
To make the game more exciting for most audiences, MLB implemented a pitch clock and promoted balls in play and base running action.
Games are also considerably faster and that has brought some collateral effects.
However, MLB teams are already trying to find ways to navigate the issue.
Selling beers through the eighth inning instead of the seventh would be a nice start.
The results should be satisfactory once the dust settles.
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